Believe it or not the best way to get any child to read is to start by letting them choose the book, genre(type) or author even if it may not be award winners.  Once you can get him reading, then introduce other quality books.  Newbery, Caldecott, Coretta Scott King, Pura Belpre are just a few awards given to books. Also, there are books that fall under the category Reading Without Walls. These are books that are about characters who may look or live different than him, topics he may not have discovered or book formats he may not have experienced.  Attached is a website and a list.

https://sites.google.com/a/is73.org/libraryis73/reading-without-walls

https://docs.google.com/document/d/1S9JIIrDfb56CUbo0kAPwTOZ_mor0eMHDgpb-LuVhg4E/edit